Arturo Marconell

Arturo Marconell serves as the SVP Head of Loyalty Marketing at Citi, where responsibilities include leading franchise loyalty strategy across card portfolios, developing marketing strategies to enhance customer engagement and retention, and managing performance metrics to boost loyalty. Previously, Arturo held the role of SVP Head of Next Gen Digital Engagement & Money Movement at Citi, focusing on strategies for mobile wallets and ecommerce platforms. With extensive experience in marketing, Arturo has also worked at Publicis as VP Group Account Director, mcgarrybowen as Account Managing Director, and Digitas in various marketing roles. Arturo's educational background includes multiple master's degrees in Business Administration from institutions such as New York University, Universidad Complutense de Madrid, and Technische Universität Berlin.