Niya Gibbs

Niya Gibbs is an accomplished marketing professional with extensive experience in branding, advertising, and project management. Currently serving as Senior Vice President of Branding and Advertising at Citi since February 2020, Niya leads co-brand above-the-line branding efforts, focusing on creative storytelling to enhance brand awareness. Previous roles at Citi include Vice President of Advertising and Vice President of Marketing in Co-Brand Product Management, where important marketing strategies were developed to improve customer experience and engagement. Niya's career also encompasses roles at BLEND360 as Digital Marketing Project Manager and as an Entrepreneur at Free Edge Beauty Studio. Educational qualifications include an MBA in Marketing Management from D'Amore-McKim School of Business at Northeastern University and a BS in Marketing from City University of New York-York College.