Katie McCurry

Katie McCurry is an experienced marketing and operations professional with a career spanning over two decades. Currently serving as the VP Campaign Management Operations Manager at Citizens since February 2018, Katie leads the implementation and execution of the Zeta Marketing Platform, collaborates with marketing teams to optimize campaigns, and manages a team of power users. Previous roles at Citizens include VP Product Manager and VP Program Manager, where Katie focused on product backlog prioritization and enhancing consumer lending experiences. Earlier experience includes a position at The University of Kansas as Head of University Social Media and Web Analytics, where significant engagement growth was achieved across various platforms. Katie's career also includes leadership roles in marketing and business development across multiple organizations, combined with a strong educational background in Textile Design from The University of Kansas.