Citizens Bank
Laura Zappia currently serves as the Vice President and Experience Owner for Home Equity Private Bank at Citizens, a position held since April 2019, with a focus on product management and growth strategy. Prior to this role, Laura was a Vice President in various capacities at L'Oréal from May 2016 to January 2019, managing eCommerce, digital marketing, and CRM for SkinCeuticals. Laura's experience also includes strategic marketing roles at Macy's, where marketing strategies for events and campaigns were developed, and project management duties at Forbes, overseeing integrated advertiser campaigns and high-profile events. Laura holds a Bachelor of Science in Integrated Marketing Communications from Ithaca College and furthered education at the University of Sydney.
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