Lidia Feraco

Lidia Feraco is an experienced professional in marketing and economic development, currently serving as the Business Growth Lead for the City of Kitchener since January 2024, while also teaching as a Professor at the School of Business - Continuing Education at Conestoga College since July 2018. Lidia's diverse background includes roles such as Senior Strategic Partner Manager at Igloo Software, Senior Marketing Programs Manager at Axonify, and Senior Consultant at CIBC, where expertise in strategic marketing, curriculum development, and economic growth strategies has been demonstrated. Lidia's career also includes significant positions at D2L Corporation, Scotiabank, BlackBerry, and OpenText, showcasing a strong focus on developing and executing marketing plans and strategies on a global scale. Lidia holds a Master of Arts from Carleton University and an intensive undergraduate degree in Spanish Literature from Universidad de Salamanca.