Peter B.

Peter B. is an experienced Creative Director and Director of User Experience with extensive tenure at the City of New York, overseeing communications for the NYC Probation Department since November 2005. Peter has led the creative efforts across print, web, social media, and video projects, providing strategic advice on brand identity and executing high-quality training materials. Notably, Peter guided the agency's digital response to Covid-19, successfully transitioning in-person programming to virtual platforms. Earlier roles include Senior Art Director at the NYC Department of Design & Construction, where Peter designed a logo and brand identity for the PSAC emergency response center, and varied creative positions at several advertising agencies, demonstrating a strong record in brand campaigns and strategic creative direction. Peter holds a Bachelor of Fine Arts in Advertising Design from Syracuse University and is pursuing a Certificate in User-Centered Design at Parsons School of Design.