Gregory Higginbotham

Gregory Higginbotham is a highly experienced professional in the tourism and marketing sectors, currently serving as the Tourism & Strategic Projects Coordinator for the City of Port Colborne since January 2021. Previously, Gregory held various roles at the Niagara Falls Convention Centre from March 2016 to December 2020, including Marketing Manager, where responsibilities encompassed planning marketing programs, executing annual strategies, and overseeing brand messaging. Gregory also served as Marketing Program Coordinator and New Business Development Coordinator, demonstrating skills in content creation, budget management, and business development. Additionally, Gregory contributed as Adjunct Faculty at Niagara College Canada, providing educational support in the School of Hospitality, Tourism and Sport. Gregory holds a Master’s degree in Applied Health Sciences (Leisure Studies) and a Bachelor’s degree in Tourism Studies from Brock University.