Austėja Bačiūnaitė

Austėja Bačiūnaitė has a diverse work experience in the marketing field. Currently, they are working as the Marketing Manager (team lead) at CityBee - Shared Mobility, where they are responsible for the car-sharing company's marketing activities and strategy development. Austėja manages an in-house creative team and oversees ATL&BTL campaigns. Additionally, Austėja administrates and continuously enhances the company's website structure, design, content (Wordpress), and performance (GA4).

Prior to their current role, Austėja worked as a Brand Manager at UAB Švyturys - Utenos alus, where they handled various brands under the Carlsberg group. Austėja actively collaborated with third-party agencies for creative, digital, media, events, public relations, and research support. Austėja also served as a Brand Marketing Coordinator, responsible for coordinating the introduction of new products into the market, tracking the marketing department's budget, and managing advertising and sponsorship partnerships. Austėja organized the successful Brewer's day festival, which attracted 22k attendees through an effective media campaign.

Earlier in their career, Austėja gained experience as a Production Assistant at LRT, where they supported TV show production by transcribing and preparing materials for editing. Austėja also worked as a translator from English when needed. Additionally, Austėja interned at the Lithuanian Marketing Association (LiMA), where they organized and managed various events, courses, and workshops. Austėja also coordinated LiMA's internal communication and website, as well as communicated with members and speakers.

Overall, Austėja Bačiūnaitė has demonstrated their expertise in marketing through their roles in brand management, event organization, website administration, and media campaigns.

Austėja Bačiūnaitė holds a Bachelor's degree in Communication and Media Studies from Vilnius University. In addition to their degree, they have obtained various certifications. In December 2018, they completed the Certificate of Brand Manager course from The Atomic Garden Vilnius. In October 2022, they completed the Management training program from TMD Partners. Furthermore, in May 2023, they obtained certifications in Design Thinking: Customer Journey Mapping and The Ultimate SEO Training 2023 + SEO For Wordpress Websites from Udemy. Austėja also completed the Discovery program from Women Go Tech in May 2023.