Jaana Haarala

Jaana Haarala has extensive experience in marketing and project management, currently serving as a Marketing Activation Specialist at Citycon since September 2014, where responsibilities include annual marketing planning, strategic planning, media buying, and communication with both internal and external partners. Prior to this role, Jaana was a Project Manager at Citycon, focusing on shopping centre research, development, and brand identity. Additionally, Jaana served as a Marketing Manager at Citycon Oyj from July 2003 to August 2013, overseeing centralized marketing strategies and local activities for multiple shopping centres. Educational qualifications include a degree from the University of Vaasa, obtained between 1998 and 2003.