CityMall
Anirban Gupta is an accomplished business leader with extensive experience in driving growth and strategy across various sectors. Currently serving as the Head of Business - Lifestyle at CityMall, Anirban has successfully tripled the Lifestyle business GMV in less than a year while overseeing a team of 50. Prior to this role, Anirban held senior leadership positions at apna, where responsibilities included shaping marketing and growth strategies, and establishing marketplace management systems. Previously, Anirban led logistics and operations at Shop101, enhancing customer satisfaction and reducing costs. Anirban's earlier career includes significant consulting roles at Bain & Company, where involvement in key consumer and financial projects contributed to substantial client growth outcomes. Anirban holds dual MBA degrees from the Indian Institute of Management Bangalore and HHL Leipzig Graduate School of Management, alongside a B.Tech. in Metallurgical & Materials Engineering from the Indian Institute of Technology, Kharagpur.
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CityMall
CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this arelack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer).CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures and Waterbridge.