Stanley CHEN

Stanley CHEN is an experienced marketing professional with a strong background in digital marketing and business development. At dentsu, as Senior Manager from February 2016 to March 2020, Stanley successfully won 72 brand clients' search marketing project pitches, achieving a win rate exceeding 80% through tailored strategies. Prior to that, as Manager at 群邑(上海)广告有限公司 from January 2015 to January 2016, Stanley developed comprehensive digital marketing strategies that boosted online brand visibility by 40% and increased click-through rates by 30% for GSK. In the role of Enterprise Account Director at Impact from April 2020 to December 2024, Stanley signed approximately 300 brands, contributing to a total contract value of around $10 million and achieving a retention rate of 81%. Currently, Stanley holds positions in business development at both CJ and Tyroo, focusing on leveraging data-driven strategies for client growth.