CKE Restaurants
Paz Romero is an experienced marketing executive currently serving as Vice President of Brand Marketing at CKE Restaurants, Inc., focusing on Carl's Jr. Previously, Paz held the role of Vice President Marketing at TGI Fridays, where responsibilities included driving marketing communications and consumer experience. Experience also includes senior director positions at Brinker International, overseeing Chili's menu strategy and global marketing, and various roles at Red Lobster, including Director of Brand Marketing and Senior Brand Manager. Additional experience with PepsiCo and Kimberly-Clark showcases a comprehensive background in brand management, communications, and strategic marketing across multiple industries. Education includes an MBA in Marketing Brand Management from SMU Cox School of Business and a BBA in Finance from The University of Texas at Arlington.
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CKE Restaurants
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CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories.