Peter Szarka

Peter Szarka is an experienced executive currently serving as SVP of Media & Agency Development at Claritas, where responsibilities include driving domestic and international business growth and achieving 10-15% projected annual revenue growth through AI-driven marketing solutions. Peter has also served as Co-Chair of the I-COM Marketing Mix Modeling and Attribution Council since July 2016, focusing on best practices and innovations in econometrics. Previous roles at TransUnion and Neustar involved leading enterprise account strategies and managing significant revenue portfolios, achieving notable revenue increases and fostering client engagement. Earlier career experiences include a long tenure at Hudson River Group, where Peter led teams in client engagement and analytics, and began in marketing analysis at GE Capital Technology Management Services after earning a Bachelor of Science in Economics from The Wharton School.