Matan Natanson

Co-Founder & CEO at Clarity

Matan Natanson has had a diverse work experience, starting with their role as Co-Founder & CEO of Clarity since April 2020. Previously, they co-founded NextFerm in 2012 and served as a Board Member until April 2017. In the same year, they co-founded INPACT, now known as tabit, and held the position of Co-Founder until January 2016.

Matan Natanson attended Reichman University from 2006 to 2010, where they obtained a Bachelor of Arts (B.A.) degree in Business Administration and Management, General. During the same period, they also pursued a Bachelor of Laws (LL.B.) degree in Finance, General at Reichman University.

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Clarity

Clarity was formed to address the root problems our customers encounter when trying to make impactful daily business decisions. These problems have been routinely ignored in previous efforts to deliver software solutions to industry participants. As a result, the current state of business is an emotionally, physically and financially challenging reality. Clarity’s purpose is to identify the root impediments that exist for business people to make more profitable decisions with far greater ease and on more rapid time frames. In order to do this a wave of innovation must be undertaken that goes beyond software as a service. A convergence of technologies can come together today to enable business outcomes previously only imagined and hoped for. Clarity aims to deliver the business network - a combination of computing and physical technologies - that deliver insights never before possible and because these insights are enabled on the back of a network that reduces the burden on already strained business resources, the business manager has a newfound ability to act and make more profitable decisions. Clarity is a thoughtfully capitalized effort to bring valuable change to our customers lives.