Traci R. Robinson-Williams has a diverse and extensive work experience spanning over two decades. 💡Traci R. is currently the CEO and Founder of Claroti, a position they have held since 2023. Prior to this, from 2021 to 2023, they served as a Silver Representative on the Board of Directors at FINOS.
From 2019 to 2023, Traci held multiple roles at GitLab. 💡Traci R. began as a Senior Product Marketing Manager, focused on regulated industries, and later transitioned to become the Market Insights Lead. In these roles, they played a crucial role in shaping GitLab's long-term strategies, driving improvements in platform strategy, and conducting research to identify target customers and their needs.
At Accenture, where they worked from 2013 to 2018, Traci held senior managerial positions. As the Senior Manager for Strategic Solutions, they led Salesforce implementations and built strong client relationships to maximize the utilization of the Salesforce platform. Additionally, they pioneered marketing strategies and acquired executive approval for a new Federal Digital Marketing practice area as the Senior Manager for Marketing & Communications.
Prior to Accenture, Traci worked as the Managing Director of Corporate Communications at Tresys Technology from 2011 to 2013. In this role, they optimized the ROI through public relations, social media marketing, and market research, contributing to a 10% increase in revenue and 25% expansion in pipeline opportunities.
Before Tresys Technology, Traci founded and operated FedMatch Strategies, a consultancy focused on helping small and medium-sized companies expand their market share in Federal Technology spaces. During their tenure from 2009 to 2011, they developed and executed strategic plans while providing market research and business development support.
Traci's earlier roles include Director of Government Marketing at Oakwood Worldwide from 2008 to 2009, National Government Marketing Manager at Verizon Wireless from 2006 to 2008, Government Solutions Marketing Manager at SafeNet from 2005 to 2006, and Director of Marketing at Technology Advancement Group (TAG) from 2002 to 2005.
Overall, Traci R. Robinson-Williams has a proven track record of leadership and expertise in various industries, including technology, marketing, and communications. Their experience showcases their ability to drive strategic initiatives, influence decision-making processes, and deliver impactful results.
Traci R. Robinson-Williams has a diverse educational background. 💡Traci R. obtained a Certificate in Business Analytics from The Wharton School, completing their studies in 2020. Before that, they earned an MBA in Global Management from the University of Phoenix in 2015. Traci also attended the Thunderbird School of Global Management, specializing in International Marketing in 2008. Their undergraduate education was at the University of Phoenix, where they obtained a Bachelor of Science (BS) degree in Business/Marketing in 2007. Traci has further enhanced their skill set through additional certifications, including "Managing so Everyone Can Contribute (MECC)" from GitLab in 2022, and "Agile Marketing Foundations" and "Introduction to Data Science" from LinkedIn in 2020.
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