Ray Yager

Ray Yager serves as the Merchandising/Marketing Director at Classic Industries Inc. since May 2008, overseeing all aspects of merchandising and catalog production for eight catalog lines. In parallel, Ray holds the same title at OER - Original Equipment Reproduction, leading the merchandising group in sourcing products both domestically and internationally. Additionally, Ray is the Executive Vice President at General Marketing Capital Inc., responsible for the development of licensing programs and marketing strategies. Previous experience includes roles as Catalog Manager at Classic Industries Inc. and Brand Manager at Mid America Motorworks, along with founding Sunray Bugs, a VW parts business. Ray's expertise spans product selection, vendor relations, marketing, and public relations within the automotive industry.