Sam Cassidy

Sam Cassidy is a seasoned marketing professional with extensive experience in digital marketing and paid media strategy. Currently serving as a Paid Media Strategist at Clayton since June 2025 and as a Digital Marketing Contractor at Upwork since November 2019, Sam has a diverse background that includes leadership roles such as Chief Marketing Officer at Neurovo and Director of Paid Advertising at Ketamine Media. Responsibilities have encompassed developing and executing paid advertising strategies, conducting market research, and leading campaign planning. Previous positions also include Marketing Director at Sustainable Aquatics and Marketing Coordinator at the Association for the Promotion of Campus Activities, showcasing a solid foundation in various marketing functions. Sam holds a Bachelor of Science degree in Business Administration with a dual emphasis in Marketing and Management from Carson-Newman University.