Alyssa Horneff

Alyssa Horneff is an experienced entrepreneur and strategic consultant, currently serving as the Founder and CEO of a Stealth Startup since September 2024. In addition, Alyssa works as an Expert at Primary Venture Partners, offering strategic advice to founders within the portfolio and broader network. Alyssa also specializes as a Strategic Business Consultant for Early-Mid Stage Startups, focusing on FitnessTech, EdTech, and HealthcareTech sectors. Previous roles include Advisor at Salvo Health, Chief Operating Officer at Clearing, and multiple leadership positions at Flatiron School, including VP of Operations & Analytics. Prior experience encompasses significant roles at ClassPass and operational leadership at Break The Floor Productions. Alyssa's academic background includes a degree from New York University.