José Armando Tella González

José Armando Tella González is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as the Director de Marketing and Director de Marca at CLEBER since February 2023, Tella González previously held various managerial positions at Arca Continental from July 2010 to February 2023, including Gerente de Desarrollo de Marcas (Refrescos) and Gerente de Ventas Planta Culiacán. Earlier career experience includes roles at HEINEKEN MÉXICO, where responsibilities ranged from managing sponsorships and events to marketing internships. José Armando holds a Bachelor’s degree in Mercadotecnia from IEST Anáhuac and an MBA from Universidad Regiomontana S.C.