Alba Manzanero

Alba Manzanero has a diverse range of work experience, starting in 2008 with a role as a Marketing Assistant at IKEA Group, where they provided support in brochure execution, decoration seminars, and website launching. Alba then worked as a Promotions Coordinator at BBVA, where they prepared campaigns to encourage car loans and managed communication with the sales network.

In 2009, Alba joined Iberinform Internacional as a Marketing Technician, focusing on both online and offline marketing. Alba later joined El Pais as a Marketing Promotions specialist, responsible for launching promotional campaigns, negotiating with suppliers, and monitoring campaign performance.

In 2012, Alba became the Marketing and Communication Manager at SIAG Consulting, where they planned and executed the annual marketing plan, rebranded the company's website, and organized events. Alba then joined Womenalia as a Digital Marketing specialist, Web Analyst, and Product Owner, working on developing digital marketing plans, analyzing KPIs, and managing the web and blog section.

Alba's most recent role was at Clicars, where they started as an Acquisition Manager and Web PM/PO. In this role, they created the online marketing department, managed traffic acquisition, monitored web analytics, and coordinated online campaigns. Alba later became the Chief Sales Officer, leading the digital transformation and achieving significant growth in car sales. Finally, Alba served as the Chief Marketing Officer, responsible for budget management, marketing strategy, and the digital transformation of the company, resulting in expanded sales across Spain.

Overall, Alba Manzanero has demonstrated their expertise in various marketing roles, including digital marketing, product management, and strategic planning. Alba has successfully led digital transformations and achieved impressive sales growth.

Alba Manzanero has a diverse education history. In 2013, they obtained a Título Superior en Marketing y Gestión Comercial from ESIC Business & Marketing School, where they specialized in marketing. In 2016, they completed an advanced course in TAG Manager from Mide y Vencerás.

In 2018, Alba pursued further education to enhance their skills in the field of marketing. Alba attended KSchool and completed the CRO Ignite: Programa Especializado en Optimización, which focused on marketing optimization. Additionally, Alba enrolled in Harvard Business School Online and completed the Scaling Tech Ventures program, where they gained knowledge in scaling technology ventures.

Most recently, in 2021, Alba attended INSEAD and participated in the Leading Organisations in Disruptive Time program. The specifics of their field of study in this program are not provided.

Outside of their formal education, Alba also obtained certifications in digital analytics. In 2014, they received the Certificado Google Digital Analytics Fundamentals and the Certificado Google Analytics from Google Analytics Academy.

Overall, Alba's education history demonstrates their commitment to continuous learning and professional development in the field of marketing and technology.