Wes Rodda

Wes Rodda currently serves as the Marketing Director at KPRC, beginning in January 2025, after holding the position of Director of Marketing at 11Alive from March 2020 to January 2025, where responsibilities included overseeing marketing, commercial production, and research to drive revenue. Prior to that, Wes served as Vice President of Creative Services at NBCUniversal Media, LLC from August 2011 to March 2020, where the focus was on marketing an investigative journalism brand and developing strategic marketing plans across various media. Earlier roles include Brand Director and Promotion Producer at NBC Bay Area, Promotion Producer at Disney ABC Television Group, and various positions in production and editing at KCOY CBS 12/KKFX FOX 11 and KSBY. Wes’s educational background includes studies at San José State University and California Polytechnic State University-San Luis Obispo, along with specialized training in digital trends and marketing at General Assembly's NBCUniversal Talent Lab.