Maria Elisa Botero Roba

Maria Elisa Botero Roba has a diverse work experience in the media and technology industry. Maria Elisa co-founded LOGYSTO and served as an advisor, consulting on various areas such as PR, staffing, product and technology solutions. Maria Elisa also worked alongside the development team to create and launch Vueltap´s technology.

Maria Elisa then transitioned to Facebook, where they held the position of Strategic Media Partnerships. In this role, Maria built and maintained relationships with top content partners in the Andean region. Maria Elisa also facilitated communication processes between content partners and internal teams, and led the go-to-market strategy for video and revenue solutions for media and news publishers on Facebook and Instagram in LATAM.

Prior to their time at Facebook, Maria worked at Twitter in two roles. Firstly, as Media Partnerships Manager for SpLatAm, where they led entertainment partnerships and worked with FTA and Cable networks in the region. Maria Elisa also collaborated with the music industry to improve engagement rates and introduce new monetization alternatives. Secondly, as Media Partnerships Manager for Colombia, Maria focused on partnerships with Colombia's biggest FTA and cable networks. Maria Elisa also worked with the music industry and sports entities to ensure growth and engagement on Twitter.

Earlier in their career, Maria worked at Caracol Televisión, where they held various roles. These include Director of Caracol Play, responsible for product, marketing, and commercialization strategies. Maria Elisa also played a key role in content selection and syndication strategies. Additionally, Maria served as a Product Leader for New Platforms, overseeing the creation and production of Caracol Televisión's first Colombian OTT service. Maria Elisa also worked as a Special Projects Professional and Programming Analyst, carrying out analysis and strategic tasks.

Overall, Maria has a strong background in media partnerships, product management, and strategic analysis within the media and technology industry.

Maria Elisa Botero Roba completed their undergraduate education from 2006 to 2010 at Pontificia Universidad Javeriana, where they earned a degree in Organizacional Communication. In 2011, they attended CESA to pursue a degree in Digital Marketing.