Marta Lorenzo Jaudenes has a diverse range of work experience in the fields of digital marketing, communications, and project coordination. Marta began their career at EUROSTAR MEDIA GROUP in 2014, where they served as a Social Media & Web Content Manager, responsible for creating and publishing web content, managing social media accounts, and monitoring analytics. Marta then joined the Museo Nacional Centro de Arte Reina Sofía, where they held positions as a Social Media Manager and Web Content Manager, overseeing the planning and implementation of content strategies. Marta also worked at LaAgencia, Art, Science and Technology as a Project Coordinator, managing various projects. Marta later joined Darwin & Verne as the Head of Internal and External Communications, overseeing communication activities. Marta's experience also includes roles at Naves Matadero as a Digital Manager, Madrid Design Festival as a Digital Communication / Marketing Specialist, and Wombbat as a Marketing & Communications professional. Currently, they are working at Cloud District as a Digital & Paid Media Strategist, where they implement and optimizes paid media campaigns across various channels. Throughout their career, Marta has been involved in shaping communication strategies, executing digital campaigns, and utilizing tools like Google Analytics, Data Studio, and social media platforms. Additionally, they have been an active speaker at conferences and round tables on the subject of art and communications.
Marta Lorenzo Jaudenes has a diverse education history that spans multiple fields. In 2000 to 2005, they obtained a Bachelor's Degree in Art History from the Universidad de Santiago de Compostela, specializing in Contemporary Art. Marta then pursued a Master's Degree in Art Market & Business Management from the Universidad Nebrija from 2005 to 2006.
In 2011, Marta attended Madrid Technology and completed a program in Web Design. During the same year, they also attended the University of the Arts London and studied Curating Contemporary Art Exhibitions.
Marta continued to expand their knowledge and skills further through several certifications and postgraduate programs. In 2013 to 2014, they completed a Postgraduate in Social Media & Content Management at the Inesdi Digital Business School. In 2020, they obtained certifications in Campaigns of Search, Display, Video, and Shopping from Google Skillshop (Google Academy). Additionally, they obtained a Google Analytics certification in the same year.
Furthermore, Marta has acquired additional certifications in various digital advertising platforms. In 2020, they obtained certifications in Advanced Facebook Ads from LinkedIn and Video Advertising from Google. Marta also obtained certifications in Search, Display, Measurement, and Shopping Campaigns from Google in 2023.
Overall, Marta Lorenzo Jaudenes possesses a comprehensive education background encompassing art history, art market and business management, web design, social media, and digital advertising.
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