Andreas Punter

Andreas Punter has extensive work experience in marketing and leadership roles. Andreas is currently the Chief Marketing Officer (CMO) and a member of the Executive Board at Adnovum. Prior to that, they worked as a Guest Lecturer in Marketing Automation at Lucerne University of Applied Sciences and Arts, and as a Guest Lecturer in B2B Marketing & Marketing Automation at MCI | The Entrepreneurial School™.

Andreas also served as the Chapter President for the Zurich & Switzerland chapter of Club CMO, where they attended local chapter dinners and joined a community of over 900 CMOs globally.

Before these roles, Andreas was the Global Head of Marketing & Partner Management (CMO) and a member of the Management Team at Appway. Andreas was responsible for leading global B2B marketing and partner business development activities, defining go-to-market strategies, messaging, and branding. Andreas also successfully implemented Pardot marketing automation to improve lead nurturing and collaboration between marketing and sales teams.

Prior to joining Appway, Andreas worked as the Microsoft Regional Business Director at Wunderman - Y&R Group Switzerland, where they provided client services to Microsoft Western Europe and managed long-term, multi-million dollar engagements. Andreas also established processes to manage teams and partners within the agency network.

Earlier in their career, Andreas held the position of Account Director / Senior Project Manager at spielplatz.cc.

Overall, Andreas Punter has a strong background in marketing, leadership, and teaching, with a focus on B2B marketing, marketing automation, and partner management.

Andreas Punter completed their Magister (Master) degree in Business Administration and Management, General from Universität Innsbruck, where they studied from 2000 to 2006. In 2004, they also had an academic term abroad at Universitat d'Alacant, focusing on the same field of study. In 2021, Andreas attended a program on Negotiation (PON) at Harvard University. Andreas has obtained certifications including SAFe® 5 Agilist (Leading SAFe) from Scaled Agile, Inc., Technology Entrepreneurship: Lab to Market from HarvardX - An Online Learning Initiative by Harvard University through edX, and Hubspot Content Marketing Certification from HubSpot. Andreas also participated in the "WPP Maestro" Senior client leader development programme by WPP, although the specific dates of completion are not mentioned.