Chris Cragg

Head Of Possibilities at Formation Games

Chris Cragg has a diverse work experience spanning over two decades. Chris is currently serving as the Co-Founder & COO of Formation Games, an independent sports game studio known for its genre-disrupting social game experiences. Chris played a crucial role in launching CLUB, the studio's first title, which offers a free-to-play football ownership entertainment experience. Prior to this, they co-founded FIVEYARDS, a football player transfer market platform for fans, where they served as the Co-Founder and Joint CEO until September 2021.

In 2012, Chris founded Scattergood Ltd, a company that provides agile FD services to companies. As a Director, they assisted businesses in launching, growing, managing cashflow, and planning for exit or fundraising. Notable past clients of Scattergood Ltd include Squawka Ltd. and Marston Park Ltd.

Before Scattergood, Chris co-founded Immersive Album Ltd in 2012. As the Co-Founder and CEO, they introduced next-generation music-entertainment experiences with the launch of the first music VR experience, featuring The Who. During their time at Immersive Album Ltd, Chris collaborated with major clients such as Universal Music Group and Cord Worldwide.

Earlier in their career, Chris served as the COO of Buchanan Group from 2007 to 2012, overseeing operations in the Africa, Middle-East, and India region. Chris played a pivotal role in establishing the infrastructure to support rapid growth. Chris remains a non-participating shareholder in the company.

In 2006, Chris co-founded Flagstaff Foods, a prominent cold meats manufacturer supplying large retailers and employing 120 people. The business included the operation of four franchise butcheries and was eventually sold in 2013.

Chris also worked as the FD of Kinross Clothing, one of South Africa's largest denim jeans manufacturers. During their tenure from 2003 to 2005, they steered the company through a transition from being a manufacturer to a sales company. Chris expanded the company's capacity through imports from China and diversification into value retail.

Earlier in their career, Chris worked as a consultant to Orange Retail UK Ltd in 2001 and served as a member of the founding team, business development, and finance director for Dot Com Start Ups in 1999. Chris also gained experience as a Fixed Income Controller and Project Manager for Systems Migration at Barclays Capital from 1996 to 1997.

Chris Cragg's diverse work experience reflects their ability to adapt to various industries, from gaming and technology to finance and manufacturing.

Chris Cragg started their education at Bramcote Prep School, where they studied from 1978 to 1980. Chris then attended St Georges College from 1981 to 1986, but no degree or specific field of study is mentioned for this period.

In 1988, Chris enrolled in the University of KwaZulu-Natal and pursued a Bachelor of Commerce (B.Com.) degree in Accounting and Finance. Chris completed their undergraduate studies in 1990.

From 1991 to 1995, Chris attended the South African Institute of Chartered Accountants. Chris participated in the Board Exam and Articles program but did not mention any specific field of study in this regard.

In 1994, they also pursued an Honours degree in Bachelor of Commerce (B.Com.) with a concentration in Accounting and Finance at the University of South Africa/Universiteit van Suid-Afrika. No specific duration is provided for this program.

Furthermore, Chris Cragg holds the designation of Chartered Accountant, although no information is available regarding the institution, month, or year of attainment.

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Timeline

  • Head Of Possibilities

    January 1, 2024 - present

  • Co-Founder & COO

    October, 2021