Alison Kretschman

Alison Kretschman is a seasoned marketing professional with extensive experience in engagement and digital strategy. Currently serving as Vice President of Engagement Strategy at CMI Media Group since July 2022, Alison previously held the role of Director of Engagement Strategy at the same company. Prior to CMI Media Group, Alison was the Director of Digital Strategy at OmniLocal from August 2021 to July 2022, following a brief tenure as Director of Digital Strategy at Brandify. Alison's career also includes positions as Associate Media Director and Digital Media Supervisor at Garrison Hughes, Senior Performance Marketing Analyst at DICK'S Sporting Goods, and various roles at Gatesman+Dave and Mullen, among others. Alison began the marketing journey with internships at Brunner, Inc., Beyond Spots and Dots, and Pulse Marketing Group in Sydney. Alison holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Pittsburgh, earned in 2012.