Alysia Caccuro

Alysia Caccuro has extensive experience in insights and analytics, as well as digital marketing. Alysia currently holds the position of Vice President of Insights & Analytics at CMI Media Group, a role they assumed in October 2021. Prior to this, they worked as the Director of Insights & Analytics at the same company from June 2017 to November 2021.

Before their time at CMI Media Group, Alysia worked as a Digital Analytics Lead at MaassMedia, LLC from January 2015 to May 2017. In this role, they provided marketing and digital analytics support to the online marketing team, focusing on web marketing, lead generation, ecommerce strategy, testing, and optimization.

From March 2014 to December 2014, Alysia worked as the Director of Digital Marketing Analytics at The Neat Company. Their responsibilities in this role included segmentation, engagement, CRM, loyalty, and optimizing the customer experience through various campaigns.

Alysia also has experience as an Analytics Consultant at MaassMedia, LLC from August 2013 to February 2014, and as an Independent Marketing Consultant at Sorellina LLC from January 2013 to February 2014. In these roles, they developed and implemented digital marketing strategies for small businesses across various industries.

Earlier in their career, Alysia held positions such as Director of Customer Marketing at Atlantic Coast Media Group from January 2011 to December 2012, Director of Customer Marketing at Ascentive Software from March 2010 to December 2010, and Director of Digital and Customer Experience Marketing at International Masters Publishers from January 2009 to February 2010.

Their work experience also includes serving as the Director of Customer Marketing and Customer Service at HCI Direct, Inc from July 2003 to October 2008, and as a Marketing Manager at The Franklin Mint from January 1999 to July 2003. In these roles, they focused on customer retention, improving customer satisfaction, and developing marketing strategies for various products.

Overall, Alysia Caccuro possesses a diverse range of skills and experience in insights and analytics, digital marketing, customer marketing, and customer service across multiple industries.

Alysia Caccuro obtained a Bachelor of Science (BS) degree in Marketing from The Wharton School in 1994. In 2009, they pursued a Certificate in Digital Media Marketing from New York University. Additionally, in 2013, they completed a Mini-MBA in Digital Marketing from Rutgers University.