Leah Cassidy

Leah Cassidy has extensive experience in social media management and marketing, primarily within the health and wellness sector. Currently serving as Supervisor of Paid Social at CMI Media Group since December 2019, Leah has progressed from Analyst to Senior Analyst in paid social strategies. Prior roles include Social Media Specialist at The Mentholatum Company, where responsibilities encompassed managing multiple brands' social media presence, executing campaigns, and engaging with consumers. Additional experience spans positions at Reed Tech and LuckyVitamin, focusing on content development, influencer management, and multi-channel marketing strategies. Leah holds a Master of Science in Health Promotion and a Bachelor of Science in Health Behavior Science from the University of Delaware.