Amber O'Brien

Amber O'Brien is a seasoned professional in digital media and paid social strategy, currently serving as Supervisor, Paid Social at CROSSMEDIA since September 2025. Previously, Amber held the same title at CMI Media Group, where innovative social-first strategies were developed for pharmaceutical brands. With a background that includes roles as Senior Paid Media Manager at Broadlume and Paid Social Strategist at C-4 Analytics, Amber has successfully directed media strategies and executed high-impact campaigns across diverse industries. Amber began the career as a Senior Digital Advertising Strategist at TwoSix Digital, contributing to significant digital presence enhancements. Educationally, Amber holds a Bachelor of Business Administration from Eastern Michigan University.