Tara Karam

Tara Karam is an experienced professional in engagement strategy and media planning, currently serving as Senior Vice President of Engagement Strategy at CMI Media Group since September 2024. Previously, Karam held the position of Associate Director for Experience Personalization & Optimization at Novartis and returned to CMI Media Group in a senior leadership role after a stint as Digital Media Planning Director for Biden for President. With a solid background at Hearts & Science as Sr. Category Director focusing on strategy for Amgen, and as Strategy Director for P&G's Hair Care brands, Karam's expertise extends to various renowned companies, including Starcom MediaVest Group and OMD. Karam began a career in media planning at Mindshare and played pivotal roles in campaigns for diverse brands such as Coca-Cola and Bristol-Myers Squibb. Karam holds a Bachelor of Arts degree in International Affairs from The George Washington University.