Walter M. Schmidli

Walter M. Schmidli is currently the Vice President of Paid Social at CMI Media Group. With previous experience as an Associate Director in companies like Resolution Media, Mediavest | Spark, and Merkle, Walter has led paid social teams across top brands like GlaxoSmithKline, Sprint, and USAA, managing multi-million dollar budgets. Walter is known for their expertise in developing paid social strategies, client communications, new platform integrations, and thought leadership content creation. Walter's career also includes roles in social media/digital PR strategy, media planning, and conference coordination. Walter holds a Bachelor's degree in Corporate Communications from Drexel University.