CMO Consulting Group
Abigail Nix is a seasoned marketing professional with extensive experience in digital marketing, customer engagement, and strategic planning, founded A|B Growth Marketing in February 2016, serving startups and small businesses as an outsourced Chief Marketing Officer. Nix has held significant roles such as Associate Partner at CMO Consulting Group and Marketing Manager at Tricolor Auto Group, where notable accomplishments included managing a $4 million budget, increasing search-related sales by 15%, and launching innovative marketing channels. Previous positions include Senior Analyst for Marketing and Business Strategy, Optimization Analyst II, and Marketing Analyst in various companies, demonstrating a strong background in testing, analysis, and implementation of effective marketing strategies. Nix earned a B.A. in Economics from The University of Texas at Austin and also studied at Sciences Po.
CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.