CMO Consulting Group
Gita Chari Mattes is an accomplished branding and marketing strategist with extensive experience in various leadership roles. Currently serving as President and Managing Partner at Brand Momentum since 2015, Gita has collaborated with notable clients including P&G, Luxottica, and Kimberly Clark. In addition, Gita founded Wanderlust Shops in 2022, a retail incubator showcasing curated global products, and holds a Senior Partner position at CMO Consulting Group. Previous roles include CMO at Luxottica's Lenscrafters, Interim Global Marketing Head at Kimberly-Clark, and Vice President of Brand Strategy at Victoria's Secret. Gita’s educational background includes an MBA in Global Strategy and Marketing from Babson College and a BSBA from Boston University.
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CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.