CMO Consulting Group
Jim Curran is a seasoned marketing executive and partner at CMO Consulting Group, specializing in integrated strategy and marketing consulting for Fortune 500 and growth companies. Curran's extensive experience includes serving as an independent consultant for Univision, where a customer service strategy for the launch of the Spanish-language streaming service ViX was defined and implemented. As Senior Vice President of Merger Integration at T-Mobile, leadership was provided in integrating 62 million Sprint subscribers, achieving significant reduction in customer churn. Curran's long tenure at Sprint included multiple senior leadership roles, including Senior Vice President of Consumer Marketing, where management of customer acquisition and retention strategies for 45 million customers was executed. Curran holds an MBA from Stetson University and a BA in Accounting from the University of South Florida.
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CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.