CMO Consulting Group
Tanya White is a seasoned marketing professional with extensive experience in strategic consulting and growth advisory roles. As the Principal Consultant, Interim CMO, and Growth Advisor at CanTex Strategic Marketing, Tanya demonstrates expertise in guiding organizational growth. Additional roles include serving as a Member of the Board of Directors at The Juice and as an Operating Advisor at Elsewhere Partners. Tanya also contributes as a Growth & GTM Advisor at Living Security and is a Member Investor at Pipeline Angels. Educational credentials include a Marketing Strategy Certificate from Cornell Johnson Graduate School of Management and Six Sigma training, both enhancing Tanya's capacity for effective marketing management.
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CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.