Tom Kaneshige

Tom Kaneshige is the Chief Content Officer at CMO Council. He creates all forms of digital thought leadership content that helps chief marketers, line of business leaders, as well as growth and revenue officers, succeed in their rapidly evolving roles. As a content marketing strategist, he helps vendors shape and influence demand for their products and services. His pre-sales role is to gain brand influence, prominence, and trust, as well as source, qualified leads and customer opportunities. A Silicon Valley native, Kaneshige has covered the intersection of business and technology for 20 years as an award-winning journalist at IDG (CIO Magazine, InfoWorld), Informa/Penton, and TechTarget, and as a senior analyst at Forrester Research. He is immersed in the expanding marketing and sales technology landscape, disruptive trends impacting business leaders and game-changing technology such as artificial intelligence and the Internet of Things. Kaneshige heads a team that produces research reports, articles, white papers, strategic briefs, news releases, social media and website information. He also edits monthly journals, digital magazines, newsletters, blogs, and web content for Chief Marketing Officer (CMO) Council’s executive networks. These include the Business Performance Innova