CMRignite
Heidi Tarr is a seasoned professional with extensive experience in research and strategy within the marketing and healthcare sectors. Currently serving as the Senior Director of Research and Strategy at Creative Marketing Resources since October 2021, Heidi previously held the position of Director of Market Research and Stakeholder Engagement at The Joint Commission from December 2014 to October 2021. Prior roles at L.C. Williams & Associates included Vice President, Research, and various research analyst positions from December 2006 to November 2014. Additionally, Heidi worked as an Evaluation Associate and Independent Consultant at the American Red Cross from 2001 to 2007. Educational credentials include a Master of Public Health, as well as Bachelor's degrees in Microbiology and Sociology from The Ohio State University.
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CMRignite
Creative Marketing Resources (CMRignite) is a full-service, cross-cultural marketing consulting agency that drives social-impact and behavior change within undervalued populations.