Paulo Maximo

Paulo Maximo holds extensive experience in commercial services, sales operations, and strategic partnerships in the agricultural and financial sectors. Currently serving as the LATAM Commercial Services and Sales Operations Plan Director at CNH since October 2019, Paulo is responsible for a wide range of areas including business governance, data analytics, and customer experience in Latin America. Previous roles include LATAM Commercial Marketing and Innovation Director at New Holland Agriculture, where marketing and innovation strategies were developed, and South America Dealer Development, Project Portfolio, and Innovation Director, focusing on dealer development and sustainable growth. At CNH Industrial Capital, Paulo held various leadership roles, such as Country Manager in Argentina and LATAM Commercial Lending Director, overseeing dealer financing and sales support across Latin America. Prior experience includes senior operational management roles at HSBC and General Electric, emphasizing quality improvement and operational excellence. Paulo holds multiple degrees in business administration, Lean Six Sigma, and computer science engineering.