Sergio Soares

Sergio Soares serves as the Head of Customer Experience and Culture Transformation at CNH Industrial, where responsibilities include reinforcing company culture and improving global customer satisfaction. Previously held roles include Global Innovation Director, overseeing machine productivity and innovation for agricultural and construction products, and Latin America Product Development & Engineering Director, managing a substantial team and budget for product engineering across various platforms. Soares has also contributed as Industrial Director at multiple manufacturing sites and as Plant Manager at Ford Motor Company, enhancing production and operational efficiency. Educational qualifications include a specialization in Artificial Intelligence and Data Sciences from the University of Chicago, an MBA from USP, and a degree in Production Engineering from FEI.