Mel Matson

Mel Matson is a seasoned marketing professional with extensive experience across leading retail organizations. Currently serving as the Director of Customer Proposition & Comms at Co-op since November 2019, Mel previously held key roles such as Interim Marketing Consultant at Boots UK and Marketing Director at Iceland Foods, where responsibilities included strategic transformation initiatives and overseeing brand positioning and communications. Prior roles at Asda, Sainsbury's, dunnhumby, and Safeway showcased expertise in brand strategy, marketing planning, customer insights, and team leadership. Mel holds a BSc (Hons) in Retail Management from Loughborough University and additional qualifications in direct and digital marketing and marketing from recognized institutions.