Stephen Gibson

CRO Lead at Co-op

Stephen Gibson has a wealth of experience in Conversion Rate Optimization (CRO) and User Experience roles. Stephen has worked with a variety of companies, including Co-op, Endless Gain, and Jet2holidays, Inchcape plc,, and Stephen holds a Bachelor's degree in Business Economics from Manchester Metropolitan University and is a CXL Certified Optimizer. Stephen is highly skilled in conducting user research, developing CRO strategies, implementing A/B testing, and improving online customer experiences through data analysis and collaboration with multidisciplinary teams.



  • CRO Lead

    September, 2022 - present

  • Optimisation Consultant

    October, 2020