Traci Cassell

Traci Cassell is an accomplished marketing and business development professional with extensive experience in the personal care and advertising industries. Currently serving as Vice President and Market Development Manager for Anti-Aging at Coast Southwest, Inc. since August 2011, Traci oversees five specialty product lines that leverage innovative skin care technologies and high-performing ingredients. Prior roles include Director of Business Development & Marketing at GoTown, Inc., where Traci developed marketing initiatives for small-town merchants, and Senior Account Manager positions at both Contractor and Silverlign Group, Inc., managing high-profile accounts such as Cisco and Levi.com. Traci's career began at The Body Shop as a Merchant Manager for various skincare and cosmetic categories. Traci holds a BA in Communication from UC San Diego.