Rob Zaebst

Rob Zaebst is an experienced marketing and digital strategy professional with a diverse background across multiple industries including education, nonprofit, and healthcare. As the Director at Coastal since October 2025, Rob applies extensive expertise gained as Digital Marketing Consulting Director at Huron and Industry Advisor at Salesforce, where a focus on marketing technology and digital engagement in higher education was emphasized. Earlier roles included VP of Digital Strategy at TrueBlue Inc., Head of Digital Strategy at Michigan State University, and Global Director of Digital Marketing at Aon, showcasing a robust track record of enhancing brand awareness, improving customer engagement, and developing comprehensive digital strategies. Rob holds an MBA in Business Leadership and Marketing from the University of Michigan and a Bachelor of Science in Business Administration from the University of Oregon.