Lance Bracey

Lance Bracey is an accomplished sales professional currently serving as the Sales Director for Performance Thread North America at Coats since February 2024. Prior experience includes extensive roles at Mermet USA, where Lance excelled as East Region Sales Manager, Regional Sales Manager, Business Development Manager, and Technical Specialist, focusing on customer solutions, territory development, and innovative product advancements. Lance's career began with a solid educational foundation in marketing and international business from the University of North Carolina Wilmington and study abroad at KEDGE Business School, complemented by diverse experiences in marketing internships and administrative roles, showcasing strong capabilities in market expansion and customer engagement.