Fernanda Frankowiak Friedrich

Fernanda Frankowiak Friedrich has a diverse work experience in the field of digital marketing and e-commerce. Fernanda began their career in 2014 as an E-commerce Assistant at Lojas Koerich. Fernanda then gained experience as a Digital Marketing Analyst I and II at Angeloni, where they were involved in various SEO-related tasks such as performance analysis, content production, and website optimization. Fernanda also played a crucial role in the migration project of the supermarket website, ensuring smooth transitions and standardization of product categories. Fernanda later joined Involves as an SEO Analyst LatAm, where they further honed their skills in SEO analysis and strategy. At Sistema Saipos, Fernanda took on the role of a Marketing Specialist, focusing on SEO. Currently, they are working at Cobli as an SEO Analyst II, expanding their expertise in the field. Throughout their career, Fernanda has demonstrated strong analytical skills, the ability to collaborate with cross-functional teams, and a proactive approach to improving website performance and user experience.

Fernanda Frankowiak Friedrich's education history is as follows:

From 2018 to 2019, they attended ESPM Escola Superior de Propaganda e Marketing, where they obtained a Master's degree in Gestão da Experiência do Consumidor (Consumer Experience Management).

Between 2015 and 2017, Fernanda studied at Centro Universitário da Grande Dourados, earning a Tecnólogo degree in Produção Publicitária (Advertising Production), with a focus on Publicidade e Propaganda (Advertising and Propaganda).

Fernanda'searlier education includes a period from 2007 to 2015 at Universidade Federal de Santa Catarina, where they completed a Bachelor's degree in Língua e Literatura Portuguesa (Portuguese Language and Literature), specializing in Linguística e Literatura (Linguistics and Literature).

In addition to their formal education, Fernanda has also obtained various certifications. These include Technical SEO from Semrush (obtained in October 2021), Rede de Pesquisa from Google (obtained in April 2021), Content Marketing and SEO from Semrush (obtained in January 2021), RD Station Marketing from RD University (obtained in July 2020), SEO Manager from Blue Array SEO (obtained in June 2020), Inbound Marketing from HubSpot Academy (obtained in July 2020), Google Analytics Individual Qualification from Google (obtained in July 2020), and Google Analytics IQ from Google (obtained in June 2017).