Joao Henrique Bracht

Business Analyst at Cobli

Joao Bracht has a diverse work experience in marketing and data analysis roles. Joao started their career as a Marketing intern at Zygo, where they analyzed campaign performance, managed email campaigns, and created rich content. Joao then interned at GeekHunter, where they focused on performance-based paid media campaigns and email marketing.

Joao further developed their skills as a Marketing analyst at Zucchetti C4, where they analyzed marketing and sales metrics, optimized campaigns, and managed paid media channels. Joao also worked on data extraction and management projects, creating dashboards and reports.

In 2020, Joao joined Amplimed as a Data analyst, responsible for managing data loads, creating a Data Lake, and integrating systems via APIs. Joao also conducted internal analysis and created reports for decision-making.

Joao later worked as a Data analyst at HostGator LATAM, where they created reports and performed detailed analysis of products and the customer base. Joao managed the marketing infrastructure and optimized queries using Python and Node.

Currently, Joao is employed at Zucchetti Brazil as a Marketing Ops, focusing on operational marketing tasks.

Throughout their career, Joao has gained experience in campaign optimization, data analysis, system integration, and reporting using various tools and programming languages.

Joao Bracht completed their Bachelor of Arts degree in Business Administration at Universidade do Estado de Santa Catarina from 2015 to 2018. In 2019 to 2020, they specialized in Data Science at SENAI/SC - Serviço Nacional de Aprendizagem Industrial. Currently, they are attending GLA | Growth Leaders Academy since 2022. Additionally, Joao has obtained several certifications, including Google Analytics Certification from Google in August 2022, Governança de Dados from Tech for you | Dados e Negócios in June 2022, Bootcamp Full Stack from Instituto de Gestão e Tecnologia da Informação in August 2020, and Agile Marketing from ESPM Escola Superior de Propaganda e Marketing in January 2020.

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