Caitlin Farley

Caitlin Farley has extensive experience in product management and marketing within the golf industry, currently serving as a Senior Product Line Manager at COBRA PUMA GOLF since March 2013. In this role, Caitlin leads the global product and marketing strategy for the irons and package set equipment divisions, overseeing product creation and business development. Previous roles include Product Marketing Manager, where Caitlin successfully launched the KING series putter, increasing market share significantly, and Junior Product Marketing Manager, where Caitlin developed sales enablement tools and drove revenue growth for the package set division. Early career experiences include customer service roles at Tennis Warehouse and Torrey Pines Golf Course. Caitlin holds a Bachelor of Business Administration in Marketing from California Polytechnic State University-San Luis Obispo.