Cristina Naval Ardiaca

Cristina Naval Ardiaca is an Associate Director Transformation Lead at Coca-Cola Europacific Partners, with a focus on defining and implementing the omnichannel strategy across Iberia. Previously, Cristina served as Omnichannel Senior Manager and Customer Service Senior Manager, leveraging extensive expertise in customer service operations. Prior experience includes roles as Strategy & Operations Senior Consultant and Transaction Services Manager at PwC Consulting, where key responsibilities involved post-merger integration, efficiency initiatives, and operational due diligence. Cristina also contributed to academia as an Associate Professor in the Economics and Business Department at Universitat Pompeu Fabra. Educational credentials include a Bachelor's degree in Business Administration from Universitat Pompeu Fabra, a Master's in Business Consulting from EOI Business School, and specialized programs in omnichannel strategies from Esade and executive management from San Telmo Business School.