Guillermo P.

Guillermo P. is an experienced procurement professional with a strong track record in strategic procurement, particularly within the Coca-Cola Europacific Partners (CCEP) where roles have included Associate Director for Direct Strategic Procurement in various capacities, leading initiatives in secondary packaging, ingredients, and primary packaging across multiple European countries. In these roles, Guillermo P. has successfully delivered significant cost savings exceeding €140MM through commercial negotiations and innovative strategies while also focusing on sustainability and supplier relationship management. Prior experience includes co-founding Lugfy, a logistics service for luggage management, as well as roles in procurement project management and consulting at KLB GROUP España and PwC España. Guillermo P. holds a Master's in Business Consulting with a specialization in Supply Chain and Purchasing from EOI Business School, along with an MBA and a degree in Business Administration from the University of Deusto.