Mohamed Laanani

Mohamed Laanani is a seasoned professional with extensive experience in sales and account management within the consumer goods sector. Currently serving as Responsable de Secteur - GMS at Coca-Cola Europacific Partners since April 2023, Mohamed oversees business operations and merchandising for hypermarkets, focusing on optimizing sales performance and client relationship development. Previous roles include National Key Account Manager at The Kraft Heinz Company, where strategic negotiations and account management were key responsibilities, as well as various positions at Coca-Cola Europacific Partners, Unilever, and Arthur Holm, showcasing a strong background in commercial strategy and client engagement. Mohamed holds an Executive Master in Marketing & Sales from IAE Paris - Sorbonne Business School and a Bachelor's in Business Development from SUP de V.